Why You Need to Recruit Passive Candidates to Win in 2022

Why You Need to Recruit Passive Candidates to Win in 2022

Young asian woman smiling and holding resume while interviewing as candidate

The search for top talent continues to be top of mind for organizations across the country. 

According to the U.S. Bureau of Labor Statistics, there are close to 11 million job openings.

Currently, there are far more job openings than active job seekers. The human resources and hiring landscape is currently being called things like “The Great Reshuffle”, “The Great Resignation”, “The Great Retirement”, etc. 

As we head into this year, your business must have a game plan for recruiting and growth. It’s no longer enough to just cast the net – you need to go out and be proactive and look for people. 

After helping hundreds of businesses with their recruiting process, one of the top things that we have noticed is recruiting passive candidates is critical to the success of your business and winning in 2022 when it comes to top talent. 


Passive job candidates are individuals who are currently successfully employed who are not actively looking to switch jobs but could potentially be open to a new employment opportunity if sought after. 

When looking to recruit passive candidates in 2022, here are a few helpful tips to follow: 


Your organization’s brand is the doorway to hiring top talent. In fact, 75% of potential candidates said that they would not take a job if the company had a bad reputation, even if they were unemployed. 

Passive candidates are attracted to businesses that align with their values and goals. Here are a few questions to consider when it comes to evaluating your organization’s brand this year – How is my organization portrayed in the community? How is my organization displayed on social media? How do others talk about my business? 


Passive candidates are best found through research and sourcing. This approach to recruiting will take longer, so you want to make sure that you are contacting the right people. A few ways that you can source passive candidates are through reaching out to people personally, direct mail, networking, job boards, and talent communities on social media. 


Once you have sourced the right people, it’s time to convince them to start the application process. This process needs to be as simple as possible and you need to move as quickly as possible, especially in today’s job market. A key piece to creating an effective application process is having efficient technology and removing all bottlenecks in the process. To learn more about how you can eliminate bottlenecks in the hiring process, click here. 

After working with hundreds of clients, we have seen the importance of having a web-based applicant tracking system in place to make the hiring process more seamless. You can read more here about the importance of having a dedicated HR system to manage talent. 

Ready to transform your recruitment process? Reach out to us here if you have any questions or to talk to an HR expert on how to get started. 

Posted Jan 5, 2022
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